{"id":7614,"date":"2020-06-11T08:56:45","date_gmt":"2020-06-11T06:56:45","guid":{"rendered":"https:\/\/silkolor.com\/?p=7614"},"modified":"2020-07-02T14:58:17","modified_gmt":"2020-07-02T12:58:17","slug":"blog-un-chantier-responsable","status":"publish","type":"post","link":"https:\/\/silkolor.com\/?p=7614","title":{"rendered":"Communiquer sur son chantier #1 : un chantier responsable"},"content":{"rendered":"

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La communication sur chantier est aujourd’hui un aspect d\u00e9terminant de l’image psychologique dont l’opinion publique, les riverains et usagers de votre chantier se feront. Silkolor vous apportera ses conseils pour entretenir une bonne communication de chantier sur site \u00e0 travers cette s\u00e9rie d’articles \u00ab\u00a0Communiquer sur son chantier\u00a0\u00bb chaque semaine.<\/p>\n

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UN CHANTIER RESPONSABLE
\nDOIT SAVOIR COMMUNIQUER ? <\/strong><\/span><\/h2>\n

Le chantier, phase de construction d’un projet, a souvent \u00e9t\u00e9 per\u00e7u comme une nuisance et une source de pollution. Les nombreuses machines, v\u00e9hicules, et odeurs entourant le chantier n’aidant pas \u00e0 am\u00e9liorer cette image psychologique  Avoir une entreprise de Travaux Publics et plus particuli\u00e8rement un chantier responsable est devenu aujourd’hui la norme. Compte tenu des probl\u00e9matiques de changement climatique et de pollution, une entreprise voulant afficher une image d’avenir se doit d\u00e9sormais de d’afficher ses efforts en terme de respect environnemental et \u00e9cologique pour b\u00e9n\u00e9ficier d’une opinion publique positive. Afin de pr\u00e9tendre s’inscrire dans une logique positive et para\u00eetre comme un chantier responsable aux yeux du public, usagers et riverains, votre chantier se doit de respecter les 3 principes du chantier responsable et respectueux de l’environnement.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.0.78″][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb3.0.78″ parallax=\u00a0\u00bboff\u00a0\u00bb parallax_method=\u00a0\u00bbon\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/silkolor.com\/wp-content\/uploads\/2019\/11\/1v.png\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb module_id=\u00a0\u00bbprincipes\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.78″ max_width=\u00a0\u00bb40%\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.0.78″ parallax=\u00a0\u00bboff\u00a0\u00bb parallax_method=\u00a0\u00bbon\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb3.0.78″]<\/p>\n

Le chantier responsable se doit de communiquer avec ses diff\u00e9rents publics.<\/strong><\/span> <\/strong> <\/strong>En effet, le chantier responsable est avant tout un chantier qui communique avec son environnement et les personnes concern\u00e9es, tant par les travaux et la g\u00e8ne occasionn\u00e9e temporairement que par le futur projet. Le chantier responsable sait se mettre \u00e0 la place des usagers dans sa communication et faire preuve d’empathie. Le chantier responsable est donc avant tout un chantier qui informe et donne acc\u00e8s \u00e0 l’information, notamment sur site. Vous pouvez \u00e9galement en profiter pour promouvoir votre entreprise, vos r\u00e9seaux sociaux et site internet par la m\u00eame occasion et inviter le public \u00e0 venir se renseigner et conna\u00eetre votre entreprise ainsi que le projet en construction par la m\u00eame occasion. Consulter les solutions de communication sur chantier Silkolor : ici.<\/a><\/p>\n

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Le chantier doit communiquer sur le tri des d\u00e9chets.<\/strong><\/span> <\/strong> <\/strong>Le chantier responsable se doit de trier ses d\u00e9chets et d\u00e9blais et n’h\u00e9site pas \u00e0 l’afficher. Montrer au public que votre chantier trie ses d\u00e9chets vous aidera consid\u00e9rablement \u00e0 vous attirer la bienveilles des riverains, usagers et futurs usagers. De plus, afficher ouvertement que votre chantier trie, recycle et g\u00e8re ses d\u00e9chets et d\u00e9blais donnera logiquement \u00e0 votre entreprise, et en particulier \u00e0 votre chantier, une image \u00e9co-responsable dans l’esprit collectif de l’opinion publique. Le chantier responsable ne nie pas les probl\u00e9matiques environnementales et \u00e9cologiques actuelles et s’en accomode en triant ses d\u00e9chets et en l’affichant aux yeux du grand public. Afficher votre volont\u00e9 de trier vos d\u00e9chets gr\u00e2ce aux panneaux de tri s\u00e9lectif Silkolor : ici<\/a>.<\/p>\n

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Le chantier responsable doit communiquer et s’adapter \u00e0 son environnement.<\/strong><\/span> <\/strong> <\/strong>Le chantier cr\u00e9e de nombreuses modifications temporaires sur son environnement et sur le quotidien de ses usagers et riverains. Ainsi, le chantier responsable s’adapte \u00e0 ces al\u00e9as et veille \u00e0 signaliser et informer au maximum sur les modifications qu’il va entra\u00eener. Changements d’itin\u00e9raires, d\u00e9lais, retards, modifications en cours, respect et conservation de l’environnementsont les \u00e9l\u00e9ments \u00e0 prendre en compte et sur lesquels il est important de communiquer. Montrer \u00e0 ses publics que le chantier responsable s’adapte \u00e0 leur environnement et non pas l’inverse (le public qui s’adapte au chantier) est un excellent moyen d’am\u00e9liorer son image au sein de l’opinion publique. N’ayez pas peur d’afficher vos retards, une information bienveillante sur des d\u00e9lais suppl\u00e9mentaires vaut mieux qu’un panneau \u00e0 la date de fin d\u00e9pass\u00e9e de plusieurs mois. N’h\u00e9sitez pas non plus \u00e0 communiquer \u00e0 vos publics les \u00e9l\u00e9ments environnant votre chantier sur lesquels vous n’effectuerez aucune modification. Cela les r\u00e9confortera de savoir que leur environnement n’est nullement menac\u00e9 par votre chantier responsable. D\u00e9couvrez les solutions Silkolor pour informer vos publics que vous respectez leur environnement : ici.<\/a><\/p>\n

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Le chantier responsable se doit de communiquer sur ses actions positives afin de gagner les faveurs de l’opinion publique.<\/span><\/p>\n

D\u00e9couvrez les solutions d’affichage Silkolor en terme de tri s\u00e9lectif et de respect de la biodiversit\u00e9 et de l’environnement<\/span>.<\/span><\/span><\/p>\n

Silkolor est d\u00e9sormais labellis\u00e9e Imprim’Vert<\/a>.<\/span><\/span><\/p>\n

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La communication de chantier est un facteur d\u00e9terminant de l’image dont l’opinion publique se fera sur votre entreprise.<\/p>\n","protected":false},"author":5,"featured_media":7622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-7614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils"],"yoast_head":"\nCommuniquer sur son chantier #1 : un chantier responsable - Silkolor<\/title>\n<meta name=\"description\" content=\"Comment et pourquoi bien communiquer sur son chantier est aujourd'hui un enjeu vital pour l'image psychologique de votre entreprise de Travaux Publics ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silkolor.com\/?p=7614\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiquer sur son chantier #1 : un chantier responsable - 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